Master Resale Rights: 5 Lessons Bill Gates Could Teach You

Smart Internet marketers know that buying master resale rights is a shortcut to getting products on the market. But did you know that Bill Gates and the Microsoft empire were built from purchasing master resale rights?

That's right - the richest man in the world bought the rights to DOS, the operating system that began the Microsoft empire.

There are 5 important lessons Bill Gates could teach you about master resale rights.

1. Find a hungry market with a burning need and fill it.

Bill Gates read about the Altair 8800 computer in Popular Science in 1975. Realizing Altair needed a simple programming language to make the computer popular, Gates sold a version of BASIC to Altair before it was even written. Then Gates worked night and day with Paul Allen and Monte Davidoff to develop it. Microsoft was born.

In 1980, IBM created the desktop PC - but they didn't have an operating system. Gates saw a burning need waiting to be filled, and learned a new lesson:

2. You don't have to create a product to fill a need if you can buy the master resale rights instead.

IBM approached Bill Gates to create an operating system for the PC. Gates initially recommended they contact Digital Research to purchase their CP/M operating system. But those negotiations failed, and IBM came back to Bill Gates.

Gates learned that Tim Paterson of Seattle Computer Products had developed a clone of CP/M called QDOS. Microsoft bought the rights for just $56,000.

Of course you don't have to invest $56,000 to get rights worth selling. Often you can buy master resale rights for $100, $50, even $10 or $20. You can even join resale rights membership sites and get thousands of dollars worth of products for a small monthly fee. Sometimes you can even find master resale rights products for free!

Why so cheap? Sometimes the products aren't very good, but often they're great products that weren't marketed well. Not seeing the opportunity, people sell their work for almost nothing.

Smart marketers know that sometimes you can just rename a product or change the marketing and have a hit. This is where Bill Gates could teach us the third lesson:

3. Repackage or rebrand, change the marketing approach, and build your own brand.

QDOS stood for "Quick and Dirty Operating System." IBM might have bought it even with a name like that, but being a savvy marketer, Gates decided to rebrand it. He dubbed it "PC-DOS," for "PC Disk Operating System." He targeted it squarely at IBM - and they bought it, big time.

When PC clones hit the market, Gates saw another hungry market with a burning need. Microsoft quickly rebranded DOS, dubbing it "MS-DOS" for "Microsoft Disk Operating System," thus building the Microsoft brand at the same time. The rest is history.

Resale rights products are often widely available. If you do the same thing as everyone else, why should someone buy the product from you? But if you take the time to repackage or rebrand the resale rights where permitted, you will have a unique product you can market to a hungry audience with a burning need. Because the next lesson we can learn from Bill Gates is:

4. Just because someone else didn't become a billionaire with the master resale rights for a product doesn't mean you can't. Use your brain and figure out how to do things better.

Success in any business is often as dependent on intelligence, motivation, and marketing as it is on the product itself.

Others created the BASIC programming language, but Bill Gates repackaged it and sold it to Altair. Digital Research had a perfect operating system for the PC, but they missed out. Tim Paterson created the DOS operating system that would run every PC in the world. But he sold it to Microsoft for $56,000. Bill Gates is now worth an estimated $51 billion. Forbes magazine says he is the richest man in the world.

Realizing he had a hungry market with a burning need, Gates saw opportunities that others missed, took products that were relative failures, and built a multi-billion dollar empire.

Not everyone is Bill Gates, but don't you think we all have opportunities that we either take or miss? And don't you think we sometimes settle for less than we could have?

That brings us to the final lesson that Bill Gates could teach you about master resale rights:

5. Don't sell your life for almost nothing.

Bill Gates took opportunities that others had and did something with them. Do you think Bill Gates would ever sell the master resale rights to all of the Microsoft products for $10?

Of course not! Yet you will often see people selling master resale rights to great products for less than you'd spend for dinner! They don't realize they are selling their life for almost nothing.

You can't go far on the Internet without someone promising you that you can make a million dollars by selling their product. Do you realize how many $10 products you would have to sell every day to make a million dollars a year? 274! Each and every day, 365 days a year. Wouldn't it be easier to sell 27.4 copies of a product every day for $100 each? Or a $30 monthly membership to a site 8 times a day?

You're not going to see Microsoft selling the next version of Windows for $10 each, and you shouldn't sell yourself short either.

Don't drop your price. Build your marketing skills instead. Find a hungry market with a burning need. Fill it by creating your own repackaged, rebranded product from other people's master resale rights products. Use your brain and figure out how to do it better. Don't sell your life for nothing. Charge a higher price and make it worth it to people. Fulfill their need and you'll have no shortage of business.

Copyright 2006 Mike Adams

Mike Adams has been marketing on the Internet since the early 1990's. His latest project is Gigantic Resale Rights.com. As part of the launch of Gigantic Resale Rights.com, Mike is offering our readers several free resale rights packages. You can get yours at: http://www.gigantic-resale-rights.com/5lessons.html

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The Man Who Could Have Become Bill Gates

The Legend Goes Like This: One fateful day in the summer of 1980, three buttoned-down IBMers called on a band of hippie programmers at Digital Research Inc. (DRI) located in Pacific Grove, Calif. They hoped to discuss licensing DRI's industry-leading operating system, Control Program for Microcomputers (CP/M). Instead, DRI founder Gary Kildall blew off International Business Machine (IBM) to gallivant around in his airplane and the frustrated IBMers turned to Gates for their operating system.

This anecdote has been told so often that techies need only be reminded of "the day Gary Kildall went flying" to recall the rest. Gates offered to provide IBM an operating system too, even though he didn't have one at the time. This required a hasty purchase. While he's revered for his technical innovations, many believe Kildall made one of the biggest mistakes in the history of commerce. The saga of the computing industry is rich with outsize characters and surprising plot turns, but there's one story that has risen over time to mythic proportions. It's the tale of how software pioneer Gary Kildall missed out on the opportunity to supply IBM with the operating system for its first PC-essentially handing the chance of a lifetime and control of tech's future, to rival Bill Gates and Microsoft Corp. (MSFT). In the process, he may have missed out on becoming the world's richest man. The Book: They Made America by Harold Evans, is certain to elicit cries of protest.

That's because it attacks the reputations of some of the key players of the early PC era-Gates, IBM and Tim Paterson (born 1956). "The Father of DOS", an American computer programmer, the Seattle programmer who wrote an operating system, QDOS, based partly on CP/M that became Microsoft's DOS. Paterson squirms, for instance, at the implication that he's fixated on his authorship of DOS. He holds a profile in Forbes, contrived as a first-person account. "I was 24 when I wrote DOS," it begins. "It's an accomplishment that probably can't be repeated by anyone ever." Evans asserts that Paterson copied parts of CP/M and that IBM tricked Kildall, because Gates rather than the more innovative Kildall prevailed, according to the book, the world's PC users endured more than a decade of crashes with incalculable economic cost in lost data and lost opportunities.

David G. Lefer, one of Evans' two collaborators, says: "We're trying to set the record straight. Gates didn't invent the PC operating system and any history that says he did is wrong." There's no doubt that Gary Kildall an American computer scientist and microcomputer entrepreneur was one of the pioneers of the industry. He invented the first operating system for microcomputers in the early 1970s, making it possible for hobbyists and companies to build the first personal computers. Legalities aside, Microsoft's original DOS was based in part on Kildall's CP/M. His insight was, that by creating an operating system separate from the hardware, applications could run on computers that were made by different manufacturers. On July 8, 1994, Gary Kildall (May 19,1942-July 1994) fell at a Monterey, CA. biker bar during a biker brawl and hit his head. The exact circumstances of his death and injury remain unclear; Kildall's colleagues recall him as creative, easygoing and adventurous.

Kildall preferred to leave the IBM affair in the past and to be known for his work before and afterward, he continually faced comparisons between himself and Bill Gates as well as fading memories of his contributions. In addition to flying, he loved sports cars, auto racing, boating and he had a lifelong love of the sea. Although his career in computing spanned more than two decades, he is mainly remembered in connection with IBM's unsuccessful attempt in 1980 to license CP/M for the IBM PC. Gates bought Tim Paterson's program, called QDOS, for approx. $75,000, renamed it DOS, improved it and licensed it to IBM for a low per-copy royalty fee. The rest is history. (Bill Gates Net Worth:$53 Billion: 2010).

Paterson passed in and out of Microsoft during the 80's, but returned for good in 1990. Paterson has patents and industry awards to his professional credit (including the Stewart Alsop Hindsight Award in 1991, recognized along with Bill Gates). He's now retired, but the prominent "First Place" trophies and clippings on the wall of his Building 2 office come from the world of off-road racing, in which he bangs a four-wheel drive Mazda around gravel back roads throughout the Northwest. "I'm still having lots of fun," he said.

I hope you enjoyed my article.

Larry Bussey is a Entrepreneur, Pro Internet Marketer and Author. "If your Business is not Advertising on the Internet by the end of 2011, Surveys Say You won't be in business in 2015."

"Facebook Rocks, we all know this Right? 550 Million Members. Now find out how to get paid using it; as you build your Personal or Business Brand."

[http://MyFaceBizProPage.Com]

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Could Bill Gates' Strategies Help Photography?

Consider this. If you bought a computer without Microsoft Windows®, what in the world would you do with it? It's really that wonderful bit of software which makes the computer so great.

So what does this have to do with Bill Gates selling cameras?

Today, cameras are much closer to computers than they ever were before. The newest DSLRs (digital, single-lens reflex cameras) are wonders of modern electronics. These cameras will automatically do all the required calculations internally, in tiny complex microprocessors, to insure that you get a beautiful looking photograph. They have automatic settings for landscapes, for portraits, sports, close-ups, etc. You can even program your own favorite settings of aperture, shutter speed, or ISO and the camera will be sure to make whatever other adjustments are at its disposal to insure your photo looks good.

But how is it then, that every professional photographer I know who uses one of these marvels of technology, with many pro cameras costing several thousand dollars each, wouldn't dream of presenting a photo to their clients without first running it through Photoshop? (Adobe Photoshop® is THE photo-editing software of choice for amateur and professional photographers alike when it comes to maximizing the quality of their photos)

In fact, people have come to me after buying a new camera, asking for lessons in photography because "their camera" doesn't take photos like the ones they've seen from others using that same camera. Maybe you've wondered that too? It's quite likely you've been comparing apples to oranges, photos right out of the camera vs. those that have been optimized with Photoshop. You'd be amazed at the difference just a few simple tweaks can bring!

Imagine, a thousand dollar DSLR camera, with all its automatic features, that can't produce an optimal quality image without the help of additional software?

Now doesn't that sound exactly like a computer without its Windows?

I'm not sure who's heading up the Adobe division that markets Photoshop, but I'm certain if it were Bill Gates, you'd see every camera sold being bundled with a Photoshop installation CD. (hopefully it would be a far bit cheaper than buying the two separately!)

But until that day arrives, do not despair over your own photographs. I'm not saying the new DSLR's don't create beautiful photos on their own, they certainly do. All I'm saying is, there is so much more that can be achieved with a little assist from Photoshop.

Personally, Photoshop® is half the fun of photography for me, the most creative half.

I'd highly recommend it for anyone with a serious interest in getting the absolute most from photography.

Robert Schwarztrauber is an author, speaker and photographer who provides many online resources which help people take and create better pictures. For more information on improving your results in photography, and more specifically using Photoshop to maximize your images and your fun, please visit my blog at: http://PhotoshopHouseofCards.blogspot.com

This post was made using the Auto Blogging Software from WebMagnates.org This line will not appear when posts are made after activating the software to full version.

Master Resale Rights: 5 Lessons Bill Gates Could Teach You

Smart Internet marketers know that buying master resale rights is a shortcut to getting products on the market. But did you know that Bill Gates and the Microsoft empire were built from purchasing master resale rights?

That's right - the richest man in the world bought the rights to DOS, the operating system that began the Microsoft empire.

There are 5 important lessons Bill Gates could teach you about master resale rights.

1. Find a hungry market with a burning need and fill it.

Bill Gates read about the Altair 8800 computer in Popular Science in 1975. Realizing Altair needed a simple programming language to make the computer popular, Gates sold a version of BASIC to Altair before it was even written. Then Gates worked night and day with Paul Allen and Monte Davidoff to develop it. Microsoft was born.

In 1980, IBM created the desktop PC - but they didn't have an operating system. Gates saw a burning need waiting to be filled, and learned a new lesson:

2. You don't have to create a product to fill a need if you can buy the master resale rights instead.

IBM approached Bill Gates to create an operating system for the PC. Gates initially recommended they contact Digital Research to purchase their CP/M operating system. But those negotiations failed, and IBM came back to Bill Gates.

Gates learned that Tim Paterson of Seattle Computer Products had developed a clone of CP/M called QDOS. Microsoft bought the rights for just $56,000.

Of course you don't have to invest $56,000 to get rights worth selling. Often you can buy master resale rights for $100, $50, even $10 or $20. You can even join resale rights membership sites and get thousands of dollars worth of products for a small monthly fee. Sometimes you can even find master resale rights products for free!

Why so cheap? Sometimes the products aren't very good, but often they're great products that weren't marketed well. Not seeing the opportunity, people sell their work for almost nothing.

Smart marketers know that sometimes you can just rename a product or change the marketing and have a hit. This is where Bill Gates could teach us the third lesson:

3. Repackage or rebrand, change the marketing approach, and build your own brand.

QDOS stood for "Quick and Dirty Operating System." IBM might have bought it even with a name like that, but being a savvy marketer, Gates decided to rebrand it. He dubbed it "PC-DOS," for "PC Disk Operating System." He targeted it squarely at IBM - and they bought it, big time.

When PC clones hit the market, Gates saw another hungry market with a burning need. Microsoft quickly rebranded DOS, dubbing it "MS-DOS" for "Microsoft Disk Operating System," thus building the Microsoft brand at the same time. The rest is history.

Resale rights products are often widely available. If you do the same thing as everyone else, why should someone buy the product from you? But if you take the time to repackage or rebrand the resale rights where permitted, you will have a unique product you can market to a hungry audience with a burning need. Because the next lesson we can learn from Bill Gates is:

4. Just because someone else didn't become a billionaire with the master resale rights for a product doesn't mean you can't. Use your brain and figure out how to do things better.

Success in any business is often as dependent on intelligence, motivation, and marketing as it is on the product itself.

Others created the BASIC programming language, but Bill Gates repackaged it and sold it to Altair. Digital Research had a perfect operating system for the PC, but they missed out. Tim Paterson created the DOS operating system that would run every PC in the world. But he sold it to Microsoft for $56,000. Bill Gates is now worth an estimated $51 billion. Forbes magazine says he is the richest man in the world.

Realizing he had a hungry market with a burning need, Gates saw opportunities that others missed, took products that were relative failures, and built a multi-billion dollar empire.

Not everyone is Bill Gates, but don't you think we all have opportunities that we either take or miss? And don't you think we sometimes settle for less than we could have?

That brings us to the final lesson that Bill Gates could teach you about master resale rights:

5. Don't sell your life for almost nothing.

Bill Gates took opportunities that others had and did something with them. Do you think Bill Gates would ever sell the master resale rights to all of the Microsoft products for $10?

Of course not! Yet you will often see people selling master resale rights to great products for less than you'd spend for dinner! They don't realize they are selling their life for almost nothing.

You can't go far on the Internet without someone promising you that you can make a million dollars by selling their product. Do you realize how many $10 products you would have to sell every day to make a million dollars a year? 274! Each and every day, 365 days a year. Wouldn't it be easier to sell 27.4 copies of a product every day for $100 each? Or a $30 monthly membership to a site 8 times a day?

You're not going to see Microsoft selling the next version of Windows for $10 each, and you shouldn't sell yourself short either.

Don't drop your price. Build your marketing skills instead. Find a hungry market with a burning need. Fill it by creating your own repackaged, rebranded product from other people's master resale rights products. Use your brain and figure out how to do it better. Don't sell your life for nothing. Charge a higher price and make it worth it to people. Fulfill their need and you'll have no shortage of business.

Copyright 2006 Mike Adams

Mike Adams has been marketing on the Internet since the early 1990's. His latest project is Gigantic Resale Rights.com. As part of the launch of Gigantic Resale Rights.com, Mike is offering our readers several free resale rights packages. You can get yours at: http://www.gigantic-resale-rights.com/5lessons.html

This post was made using the Auto Blogging Software from WebMagnates.org This line will not appear when posts are made after activating the software to full version.