Bill Gates - The Ultimate Entrepreneur

Bill Gates today is one of the most recognised names on earth. His face is well-known around the world. He is known to be the world's ultimate entrepreneur. So what did he do to be the most recognised name on this planet?

Bill Gates name is synonymous with Microsoft. Microsoft marketed and sold the operating systems for every personal computer now installed into homes from the North Pole to the South Pole and everywhere between. This market domination makes Bill Gate and Microsoft the ultimate entrepreneur. Bill Gates branded his name along with the Microsoft Corporation Company. This personal name and company branding is an excellent example of what branding a product can do.

Bill Gates started branding his Microsoft Corporation at the beginning of starting the company. By placing his name and face as an essential part of the Corporation he founded, nurtured and developed made him the world's leading entrepreneur long before branding a product became the accepted business practice.

Bill Gates the Man

Bill Gates is a man of vision. He is someone who is able to visualise something that is non-existent and bring it into a reality. Very few people in human history have been able to not only see but to realise their vision of what could be.

To be able to 'see' something before anyone else is a gift of foresight that most of us don't possess. Bill had an idea of something that would benefit communication between people and found and developed the product to make it into a reality.

Seeing something that many people would or could find useful is one thing but making it into a reality for people everywhere is a rare gift. Many of us will have ideas of something that could be useful to people but very few of us then have the ability to make it actually happen.

Anyone who has good management skills, both of people and product development and then be able to sell their idea to others is a very rare combination in most humans. Many of us can do one or the other, but to find someone who can do all four skills is very unusual.

The Ultimate Entrepreneur

The essential skills needed for the Ultimate Entrepreneur are vision, people management, product development and the ability to first sell the idea and then sell the product.

Vision - To recognize something that has the potential to be useful to people as well as being a product people will want.

People management - requires employing the right staff with the right skillset for the positions required for product development and then treating them with empathy and understanding. The staff will need to be enthusiastic and capable. A good staff manager will need to be able to lead the employees by enthusiasm and encouragement to participate in product development and production.

Product Development - Involves being able to develop the product through the 'teething stage' and get it ready for mass production in a cost efficient manner.

Selling - The Initial Idea

A good entrepreneur will need to sell the product and or concept of the new product to their financial institution first and then to their staff. The concept of this two-way selling is a gift that Bill Gates has that few other men throughout history has had and this is what makes Bill Gates the ultimate entrepreneur.

Selling - Mass Marketing

Bill Gates has proven himself as the ultimate entrepreneur as he has mass marketed the operating system for a personal computer around the world.

In fact, the fact that I am even writing this article and you are reading it, is proof. He envisioned, manufactured and marketed the very thing that we are both using right now and that is the operating system in our Personal computers. Without his vision, we would never have been able to make contact.

Bill Gates is the ultimate entrepreneur on planet earth today. His ability to visualize and implement his vision into reality is what made him so successful and why all small business startups can learn from him.

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Success Strategy of Bill Gates As Small Business Entrepreneur For Your Own Home Business

Introduction

Strategies are strategies. Dismiss for a moment from your mind what some people are saying about Bill Gates's offensive practices he used to transform himself from a small business entrepreneur to a titan in the business world. There are yet honest-to-goodness strategies we can glean from his sleeves. We can study, learn from them and possibly apply them in our own home based business. Upon this premise that this article was written.

Strategy of Bill Gates - Have a Vision

At the outset, I will lay down the results of my research on one secret strategy of Bill Gates. He used the same strategy to jump-start his small business to today's business behemoth. Based on my research, the strategy of Bill Gates is grounded upon the following:

"Have a VISION of what you want to achieve
and hold on to that vision come wrath or
high water."

His vision was:

"A Personal Computer on every desk."

By the way, I didn't want to use the grammatically correct expression "come hell or high water" - for personal reason - so excuse my grammatical preference. Anyway, let's go back to our subject. When you have a vision, you can make the impossible possible.

Almost everybody is familiar about how once upon a time the small business entrepreneur Bill Gates secured mighty IBM's contract to supply the latter's operating system. When he was negotiating with the IBM people, he had no operating system as yet. He was able to buy a Disk Operating System or DOS for $50 thousand. In the end, he got the contract. Why?

Bill Gates was guided by his vision - that every desk all over the world should have a computer on it. This vision enabled him to provide IBM with a DOS operating system and have control over it including to whom he wanted it sold to.

Beginning Entrepreneur

Before he became an entrepreneur, Bill Gates had nurtured the vision that software will one day rule the world. During high school he spent many late nights with friend Paul Allen tinkering with the school's computer system.

He dropped out of college after completing his junior year at Harvard. Instead, he and his bosom friend Paul Allen set up a small business - a software company - in far away New Mexico. This move was in accordance with his vision.

His vision became clearer as he moved from a total newbie to one with a small business to keep. His vision was clothed in clearer terms, as he negotiated the DOS deal with IBM.

Better late than never

Bill Gates's company ultimately became the leader in the software arena. During the first half of the 1990's - 1993 to be exact - he was among the last of the software titans to acknowledge the future significance of the Internet.

But once he did realize that indeed Internet was the wave of the future, he had the tenacity to reshape his vision. His vision retained its old flavor - that is, software dominance in commerce, industry and in every field. It was rehashed in his own words as follows:

"In the years ahead, the Internet will have
an even more profound effect on the way
we work, live and learn ... this technology
will be one of the key cultural and economic
forces of the early 21st century."

At this moment in time, Bill Gates is guided by the vision that the Internet is the wave of the present and the foreseeable future.

Lessons Learned

You can learn from Bill Gates by having your own vision for your small business. Lay down this vision in your mind. Then put it into writing. Read your vision everyday while at work in your small corner of the house. Your vision could be as short-term as the following:

"To make my web site land within the top five of
Google when people search for the keywords
'home based business,'" or

"$200,000 earning this year from Google

Adsense,"or

"To enrich the content of my web site using
the theme 'scrap book making.'"

Do not limit yourself to short-term vision. Aim for the long-term. A five to ten years period would suffice. Technology may change but your vision will essentially be the same. You may refine it if deemed necessary, like incorporating the effect of technological changes - as Bill Gates did.

Your Share of the Pie

Everybody - from Bill Gates down to your netpreneur friend - has recognized the tremendous role of the Internet in business developments. Some of the more immediate pressing concerns you should consider at this stage concerning your home based business are the following:

- General preference for digital transactions by clients. For example, as a beginning Internet entrepreneur you should meet your clients' demands who favor the use of online payment system.

At this juncture, I would like to refer you to my web site at http://www.InternetMarketingLearningCenter.com which offers free learning stuff on Internet marketing and home based business. One category being tackled in the web site is the online payment system. You may read online news and keep yourself abreast of the best software companion for your small business.

- Choose products that are preferred by people at this time when the Internet is dominating people's lives. It has been determined that information products and web shopping are favored by most consumers. Information products include your very own ebooks and "how-to" manuals.

- Make it your aim that your products are cheap, very useful, and the best among the rest of competing products. This applies most especially to shopping products. For your own digital products, you have the advantage of pricing them according to your own estimation.

You as the author of your own digital product determines the price level. It is no wonder why gurus like Jay Abraham, Jim Daniels and the late Corey Rudl have become so wealthy from selling their own digital pieces.

As for these three gurus, they will be among the titans that we will tackle in future issues of this series.

(c) 2005 Rick Tanzo. Reprint rights granted so long as article, by-line and active links are reproduced intact.

Rick Tanzo is the webmaster of the InternetMarketingLearningCenter.com [http://www.internetmarketinglearningcenter.com]. The site offers simple, fast and easy way to learn Internet marketing and some of the best home based business opportunities. Free reprintable articles are available on-site. Visit [http://www.internetmarketinglearningcenter.com].

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